Strengthening Community Engagement

Through Professional Storytelling

At Fruits Creative, we specialize in helping school districts tell their story effectively through professional video content, strategic media support, and ongoing communication solutions. We’ve partnered with Garfield Heights, Independence, Brooklyn Heights, Notre Dame Cathedral Latin, Berkshire, and others to create compelling media that strengthens public perception and drives real engagement.

 

Why Effective Communication Matters for School Districts

Public schools today face two major communication challenges:

Ensuring key messages reach parents, students, and stakeholders in a way that’s engaging and impactful.

Building long-term community trust and support—especially for levies and funding initiatives.

Testimonials

“Colleagues,

One thing I’ve learned in leadership is that someone is going to tell your story – and if you remain silent, it won’t be an accurate representation.  As a public school district superintendent, I quickly realized the communication, the story-telling, was a critical ingredient in leadership.  A key highlight in this space for us in the Independence Local Schools was our partnership with James and his team at Fruits Creative.  We teamed up with James to set a year-long series of video communications.  We launched a “hype video” in the fall to start the school year, and it still brings me goosebumps of enthusiasm.  Each month, we would dig deep into story-telling for departments and buildings.  James and his team were essential in the brainstorming, story-boarding, scripting before filming.  They were the utmost professionals when in our schools and we had fun creating our videos.  Their responsiveness was outstanding.  And most importantly, after they worked their video editing magic, our videos we released to the community were outstanding.  I had countless employees and community members amazed at the high quality and impactfulness.  Simply put, James and Fruits Creative were outstanding partners in this process and we could not have done it without them.  I strongly encourage you to team up with James and his team for telling your story in your company or district.  And I guarantee if you’re not, someone else will tell your story.”
Ben Hegedish

Former Superintendent, Independence Local Schools

“Fellow Administrators,

Nothing holds someone’s attention like a professionally-produced video, and James Fruits and his team at Fruits Creative have helped me tell success stories of students in schools all over Ohio. Their high-quality video production services are always on-point and visually appealing, engaging stakeholders at higher rates than any other communication strategy I have used. With Fruits Creative, I get professional production and proven results every time.”
Thomas Reed,Ph.D

Director of Data, Research, and Grants Advancement, Educational Service Center of Central Ohio

“Superintendents,

Fruits Creative has extensive work experience in educational settings. They provide a wide range of services, from promotional and branding projects, showcasing district highlights and personalized stories. Their collaborative approach and attention to detail always produce high-quality work!
Dr. Linda N. Reid

Superintendent (retired), South Euclid Lyndhurst Schools, Garfield Heights City Schools

Fruits Creative’s Summer Gift Bundle

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1. Welcome Back Video

Kick off the new year with energy and connection
Capture footage of buildings, classrooms, and community spaces while they’re quiet, then combine that with archival photos or video clips from the past year to create a warm, uplifting “Welcome Back” video for families, staff, and students. Optional: Include quick interviews with key leaders or students if available.

Perfect for: First day of school, social media, superintendent newsletter

2. Summer Program Spotlight

Show your school in action — even when most people aren’t watching
Document one of your district’s summer camps, bridge programs, or enrichment sessions to showcase student engagement and ongoing learning. We’ll highlight joyful moments and interviews with staff or students to help reinforce your school’s year-round value.

Perfect for: Community PR, board meetings, levy messaging

3. Meet the New Faces

Introduce new leaders and help families feel connected before school starts
We’ll create a short, personable video introducing new principals, administrators, or key faculty — highlighting their vision, experience, and excitement about the upcoming school year. This builds trust before families even walk through the door.

Perfect for: Website, social channels, newsletters

4. Year-in-Review (Retrospective Edition)

Reflect, celebrate, and look ahead
Using your existing photos and videos, we’ll craft a cinematic year-in-review that celebrates major milestones and memorable moments. We’ll overlay it with voiceover from your superintendent or principal, or uplifting music, and pair it with summer footage to bridge the gap between years.

Perfect for: Opening day events, BOE meetings, levy support, staff orientation

Available through September 2025

Senior Spotlight

Highlight a few standout graduating students with a 60–90 second tribute video — perfect for social media or graduation events.

Staff Appreciation Video

Capture heartfelt thank-you messages from students and turn them into a moving video gift for your teachers and staff (great for Teacher Appreciation Week).

End-of-Year

Highlight Video

We’ll film a joyful end-of-year event like Field Day, Senior Picnic, or Awards Night and deliver a vibrant, upbeat highlight video.

Story in a Day

Let us spend one day capturing a powerful story that reflects your district’s heart — whether it’s a teacher, student, or program that deserves the spotlight.

Behind the scenes of our videography team putting together a beautiful 3 camera shoot for a local school.

How we help

A Comprehensive Media Partnership

Our Services & Offerings

Media Liaison Support

We act as an extension of your district’s team, handling media requests, capturing professional video footage, and recording press conferences—ensuring your message is communicated professionally.

Weekly Communications Meetings

Our team integrates directly into your district’s communication efforts, helping align messaging and upcoming projects to ensure consistency.

Bi-Weekly
Superintendent Video Updates

Keeping the community informed and engaged with regular video messages, bridging the gap between leadership and families.

Livestreaming of Board Meetings

Beyond basic webcam footage, we provide professional, high-quality streaming that makes district meetings accessible to all stakeholders.

Monthly Featured Program Videos

Spotlighting standout academic programs, student success stories, and district initiatives to build pride and engagement.

Sports, Theater, Music & Club Videos

Bringing extracurricular activities to life and giving students the recognition they deserve.

State of the Schools Video

A dynamic, visually engaging year-in-review presentation, keeping stakeholders informed about the district’s progress and achievements.

Headshot Day for Central Office Staff

Ensuring a polished, professional look for all district leadership.

Why This Matters for Your District

Build Trust & Engagement

When your district’s success stories are shared consistently, the community stays informed, involved, and supportive.

Control the Narrative

Good news deserves just as much visibility as challenges. Our work ensures your district’s achievements reach the community first—before misinformation spreads.

Long-Term Public Support & Levy Success

When levies and funding come up for a vote, an informed, engaged community is more likely to stand behind your schools.

Value Propositions for School Districts

We Help You Keep Great Teachers

Our videos make staff feel recognized and valued, which boosts morale and increases retention. When teachers are celebrated, they stay.

We Strengthen Community Trust

Through transparent, authentic storytelling, we help parents, voters, and taxpayers see the real value your schools provide.

We Support Your Levy Campaigns

We create strategic video content that communicates urgency, builds credibility, and motivates community support during levy season.

We Position Your District as a Source of Pride

Our content showcases what’s working—helping your district become a beacon of excellence, not just internally but to your entire community.

We Are a Fraction of the Cost of Full-Time Staff

You get a full strategic team (creatives + consultants) for less than the cost of a single in-house communications hire.

We Help You End the Year (and Start the Next) Strong

Our 30-day community engagement pilot is designed to help you finish the year on the best note possible—with clear messaging and high-impact visibility.

We Increase Engagement with Stakeholders

Video content is the most consumed form of communication—especially on mobile and social platforms. We help you meet people where they are.

We Create Content That Gets Watched and Shared

Our videos aren’t just beautiful—they’re strategic. We build in distribution strategies to maximize reach and views.

We Become an Extension of Your Team

We partner with your leadership, communication staff, and board—not just as vendors, but as trusted collaborators.

We Tell the Right Stories at the Right Time

Whether it’s staff celebration, community updates, or student achievement, we help you communicate what matters most—when it matters most.

We Know How to Make You Look Good in Print and Online

Our storytelling integrates seamlessly across platforms: newsletters, social media, websites, and in-person events.

We Help You Stand Out from Neighboring Districts

In a competitive educational landscape, perception matters. Great storytelling helps your district attract families, teachers, and community support.

Why Schools Trust Fruits Creative

Proven Experience in School Communications

We’ve partnered with Garfield Heights, Independence, Brooklyn Heights, Notre Dame Cathedral Latin, Berkshire, and others—helping them strengthen their public messaging and engagement.

Professional, Story-Driven Video Content

We don’t just make videos—we craft compelling narratives that make an impact and keep audiences engaged.

A Strategic Partner, Not Just a Vendor

We integrate into your team, ensuring that your district’s voice remains clear, trusted, and influential.

Next Steps: 

Let’s Talk About Your District’s Needs

We offer flexible packages designed to fit the unique needs of school districts, whether you need one-time video production or an ongoing communications partnership.

Let’s set up a quick call next week to discuss how we can customize this package for your district. Let us know what works best for you, and we’d be happy to accommodate your schedule.